Hey hey hey Shredders…

Winter is winding down in the northern hemisphere, as temps creep upwards. Like the end of wave season in Hawaii, you’re prolly getting your last sessions in before the goodies are all gone and you trade in your skis and snowboards for whatever your summer activity of choice.

To get you salivating for the next winter Shred Season, we’d like to show you the sneak peek of new 2011/2012 goggles to wet your whistle… ohhh yeah, baby.

Go ahead and check em all out at: http://www.shredoptics.com/shred-survey-for-2011-2012-goggles-and-helmets

Click on the Image to take the Survey

Hey hey hey… Shred just finished up SIA in Denver and are just so stoked on all the excitement on the new line. Sales reps from all over North America were eating the new goggles and helmets up, putting them on, testing them out, trying different color combos, etc… all the new gear is still in beta mode with possible tweaks still possible here and there, so we can’t post them on the site yet. But once we get that down, we’ll let you see it all.

Also, if you’re looking for more Shred in more stores, it’s coming! Countless new retailers in North America want in and are ordering product. So now, if you’re in an area that hasn’t had a shop carrying Shred, you’ll be able to get it not only at our online store, but also at a retailers near you soon. You’ll be able to try ‘em on, scope ‘em out and find your perfect goggle-helmet combo.

The Shred Booth at SIA Denver

And for all our Euro brothers and sisters: if you’re around ISPO in Munich between February 6th and 9th, go stop on by booth #116 in Hall A1. Also be aware that Ted Ligety will be there signing autographs on the 7th at 11:00AM. Check it out!

As spring turns to summer and most of Europe’s gray skies lift, eye protection from the sun becomes increasingly important.

Exposure gradually yellows the lens of the eye over a period of years and is thought to contribute to the formation of cataracts, skin cancer around the eyelid, snow blindness and other not-so-fun stuff.

US EPA (Environmental Protection Agency) on Eye Damage from the Sun

Luckily, human ingenuity created UV-blocking eyewear that helps thwart all that bad stuff.

And luckily, we’ve got Italians to thank for eyewear that brings shred style and flair back into the game. These Italian sunglasses bring ultimate protection and massive style!

The entire Shred sunglass catalog offers wall to wall UVA/UVB protection and styles that satisfies your desire to look sharp and look you. All are made in Italy under strict supervision of Shred Optics designers.

Check your favorite styles in these albums.

2010-2011 Sunglass Collection | Axim

Grilamid frame * Colored insert on frame * Polycarbonate lens * Rigid case * Microfiber lens cleaner bag * Made in Italy

3 Photos

2010-2011 Sunglass Collection | Gustaf

Grilamid frame * Polycarbonate lens * Rigid case * Microfiber lens cleaner bag * Made in Italy

4 Photos

2010-2011 Sunglass Collection | Omnibot Sun

Alloy frames * Polycarbonate lens * Rigid case * Microfiber lens cleaner bag * Made in Italy

4 Photos

2010-2011 Sunglass Collection | Rosko

Grilamid frame * Polycarbonate lens * Rigid case * Microfiber lens cleaner bag * Made in Italy

4 Photos

2010-2011 Sunglass Collection | Sir Edmund

Acetate hand-milled frame * Polycarbonate lens * Rigid case * Microfiber * Lens cleaner bag * Made in Italy

4 Photos

2010-2011 Sunglass Collection | Soaza Sun Mirror

Alloy frames * Polycarbonate lens * Rigid case * Microfiber lens cleaner bag * Made in Italy

4 Photos

2010-2011 Sunglass Collection | Swaly

Grilamid frame * Polycarbonate lens * Rigid case * Microfiber lens cleaner bag * Made in Italy

4 Photos

2010-2011 Sunglass Collection | Aikroyd

Grilamid frame * Polycarbonate lens * Rigid case * Microfiber lens cleaner bag * Made in Italy

4 Photos