It’s that time of the year again! The annual Warren Miller movie ushers in the unofficial start of the winter shred season. This year’s Warren Miller Movie: Like There’s No Tomorrow is brought to you in part by none other than SHRED itself. Shooting in far off places at the quality of Warren Miller films requires some dough and Shred was all to enthusiastic to chip in this year.

And it kicks off in SALT LAKE CITY on Friday and Saturday, October 14th and 15th, 8:00PM at Abravanel Hall! And Shred will be featuring their hottest newest gear inside and outside of the Hall. Touch it, feel it, try it on!

It’s a deeply personal thing that we experience when we’re in our element, up on the mountain faced with untracked snow, deep blue skies, nothing but the deafening silence of the void and our breath crystalizing in the winter chill.

These are the moments we live for and these are the moments Warren Miller has captured for over 20 years of filmmaking.

It’s because of this synergy, this common understanding of why we do what we do, that Shred Optics has partnered with Warren Miller’s 2011 Film Tour of Like There’s No Tomorrow.

By sponsoring the Film Tour, Shred aligns itself with the message it truly believes is its heart and soul. Engineers, designers, athlete riders and testers all go to work every day and try to make Shred products that have style and technological superiority, but that retain the core Shred philosphy and feeling throughout the creation process.

We’re also excited to have Ted Ligety associated with Warren Miller. Just 2 weeks away, the 2011/2012 FIS Alpine Race Ski Season kicks off in Soelden, Austria. Multiple Giant Slalom globe and World Champion Ted Ligety gets ready to take on a deep field at the annual opener, the first test of his many months of preparation in the off-season with training camps in New Zealand and Chile, as well as Utah based strength and conditioning work under his belt.

The schedule then takes Ligety and the men out to Levi, Finland for a slalom event before hitting North American speed events in Lake Louise, Canada and Beaver Creek, Colorado, where last year Ligety pulled in a first place finish in the lone North America tech event, Giant Slalom.

It will no doubt be another long season for the racers, especially Ligety who has committed to all five disciplines. Even so, he aims to haul in a lot of hardware and has been invited to film with Warren Miller in Alaska for some big mountain, backcountry action that will test his conditioning one last time before the end of the winter snow season. If all goes according to plan, Ligety will be featured in the 2012 / 63^rd annual Warren Miller Film (not in this year’s film as we previously announced).

Tune in to the season’s alpine skiing action at http://universalsports.com for live and recorded coverage.

A few weeks back, I blogged about another snowboard film that was to drop this fall. Argon Film’s “The Incredible Project” trailer looked good, but I was just not sure it would provide that “something extra” that would bring it above the fray of the many mediocre films out there.

Suffice it to say, I got some flack for sounding skeptical, especially since Shred is an actual sponsor! Never having said it actually “sucks”, I’m OK with my question. It’s true, no? There are so many films out there now, it’s going to take a little something special for it to be the cream that rises to the top!

I haven’t seen the Incredible Project section yet (only the trailer), but I have seen some more teasers for the other parts to Argon Films’ “Euphoria” videos. Here’s the general Euphoria trailer that Shred helped sponsor and that features newest shredder Florian Heim. By the look of it, the camera work is top notch. They really went for some amazing aerial and crane shots that impress. The editing looks way better than average too.

Check out the trailer here and see for yourself…

You can download the entire film here:

Romain de Marchi, Shred’s iconic ripper from Switzerland shared some insights with ESPN about his experiences on the shoot on YES, It’s a Movie.

Always pushing his limits and going for it, Romain is a doer. Some talk and pose and Romain just does.